← Back to Work
Case Study 3

40% increase in program conversions through integrated campaigns

Integrated paid social and email automation to increase program conversions and streamline lead management for a women's tech education provider.

Social EnterpriseWomenEducationDigital

Services: Paid social · Email automation · Program marketing · Lead management

💻TechReady Women AcademyAdd project screenshot here
The Challenge

Low conversions and disconnected marketing

Low program conversion rates and a disconnected paid social strategy. Ads were not reaching the right audience, budget was not being used effectively, and leads were not being nurtured once they entered the funnel.

📊Add challenge visual or screenshot here
What I Did

A full-funnel strategy from awareness to enrolment

  • Developed a full-funnel strategy integrating paid social and email automation
  • Created best-practice landing pages and lead capture to maximise registrations
  • Built automated email workflows for nurture and conversion
  • Ran targeted paid social campaigns to drive registrations
  • Analysed performance and optimised for conversions continuously
🖼️Add creative / campaign visual here
📈Add results or report screenshot here
The Result

Significant growth in conversions and program enrolments

  • Integrated campaigns delivered a 40% increase in program conversions
  • Higher quality leads at a lower cost per lead
  • Automated systems saving the team significant time and resources
  • Stronger engagement and experience throughout the customer journey
40%
Increase in conversions
↓
Lower cost per lead

The integrated approach made the difference. We are converting more women into the program and our systems are so much more efficient.

— Program Manager, TechReady Women Academy
Working on something similar?

Let's talk about your project

Want to turn your marketing into a conversion engine? Let's build a strategy that works.

Get in Touch