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Case Study 5

Building a donor engagement program from the ground up

Designing and implementing a digital fundraising and donor communications strategy to grow community support and increase giving for Pilar Indonesia.

International DevelopmentFundraisingDonor Engagement

Services: Donor communications · Email fundraising · Audience segmentation · CRM strategy

🌏Pilar IndonesiaAdd project screenshot here
The Challenge

No structured donor management or communications

There was no structured donor management or segmentation. Communications were inconsistent and generic, and donor retention was low. Pilar Indonesia needed a solid foundation that could grow with them over time.

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What I Did

A donor engagement foundation built to last

  • Implemented a CRM from the ground up with segmentation based on engagement and giving behaviour
  • Created automated email journeys for welcome, stewardship and re-engagement
  • Developed donor appeals and impact reports aligned to campaigns
  • Built dashboards and reports to track giving, retention and engagement
  • Trained the team on ongoing use and optimisation of the system
🖼️Add creative / campaign visual here
📈Add results or report screenshot here
The Result

A strong foundation for sustainable fundraising

  • Centralised donor data and streamlined workflows across the organisation
  • Automated email program increased engagement and improved retention
  • More targeted appeals leading to stronger response rates from donors
  • Clear reporting on donor behaviour and campaign performance established
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Donor retention
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Email engagement

The new donor program has made a huge difference. Our supporters feel more connected and we are seeing stronger results from our fundraising.

— Program Director, Pilar Indonesia
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