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Case Study 4

3.8x ROI through strategic paid social campaigns

Generating measurable results and growing sales through targeted Facebook and Instagram advertising for a plant-based wellness brand.

Health & WellnessPaid SocialPerformance Marketing

Services: Facebook & Instagram ads · Audience optimisation · A/B testing · Meta Business Suite

🌿IntuWellnessAdd project screenshot here
The Challenge

Low conversion and no structured paid strategy

Low sales conversion and no structured paid social strategy. Ads were not reaching the right audience and budget was not being used effectively. The brand needed a clear ROI-focused paid media approach.

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What I Did

Data-driven paid social to drive real sales

  • Developed a paid social strategy aligned to business goals and revenue targets
  • Conducted thorough audience research and segmentation
  • Created high-converting ad creative and copy
  • Implemented A/B testing across audiences, creatives and offers
  • Optimised campaigns using Meta Business Suite for maximum ROI
🖼️Add creative / campaign visual here
📈Add results or report screenshot here
The Result

Strong ROI and sustained sales growth

  • Highly optimised campaigns delivering strong return on ad spend
  • 3.8x return on ad spend achieved
  • 25% increase in overall sales driven by paid social
  • Lower cost per purchase and stronger brand awareness
3.8x
Return on ad spend
25%
Sales increase

We saw real growth in sales and our best ROI yet from paid social. Lalitha understood our brand and delivered results we had never seen before.

— Founder, IntuWellness
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