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Case Study 2

Statewide campaign exceeding enrolment targets by 140%

A multi-channel campaign that drove awareness, engagement and enrolments across Victoria, reaching diverse communities effectively.

Social EnterpriseEducationAdvocacy

Services: Multi-channel campaign · Paid social · Email · Content creation · Community storytelling

📢 Indus Action Add project screenshot here
The Challenge

Reaching families across multiple communities statewide

Indus Action needed to drive enrolments in a flagship program across a statewide rollout. Ads were not reaching the right audience and budget was not being used effectively. A clear, coordinated digital strategy was needed urgently.

📊Add challenge visual or screenshot here
What I Did

An integrated multi-channel campaign strategy

  • Developed an integrated multi-channel campaign strategy aligned to enrolment goals
  • Created compelling content and storytelling aligned to program values
  • Ran targeted paid social and email campaigns to reach priority communities
  • Built an email nurture and follow-up sequence to convert interest into enrolments
  • Tracked performance across channels and optimised in real time
🖼️Add creative / campaign visual here
📈Add results dashboard or report here
The Result

A campaign that exceeded every target

  • The campaign exceeded the enrolment target by 140%, achieving outstanding reach and engagement
  • Strong engagement across paid social and email channels
  • High quality leads and conversions delivered
  • Comprehensive end-of-campaign impact report delivered to stakeholders
140%
Enrolment target exceeded
Multi
Channel reach

The campaign was a huge success. Purposeful Digital understood our goals and delivered beyond expectations.

— CEO, Indus Action
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