Ongoing Partnership Case Study 1

Full digital ecosystem for a 50-year community centre

An ongoing digital partnership with Healesville Living & Learning Centre — building their digital presence, engaging their community, and measuring their impact.

Community Sector Neighbourhood House Victoria

Services: Website management · SEO · Social media · Email marketing · Google Analytics · Facebook advertising · Digital strategy

The Challenge

A beloved community hub with an outdated digital presence

Healesville Living & Learning Centre has served the local community for over 50 years — running programs, events, and services for people of all ages. But their digital presence wasn't keeping up.

Outdated website with broken links and poor mobile experience
Inconsistent brand across social media and printed materials
No analytics to understand what was working
No email marketing strategy to keep the community informed
Limited social media presence and no advertising strategy

What I Do

An ongoing digital partnership across every channel

I work closely with the HLLC team as their dedicated digital partner — managing their online presence end-to-end so they can focus on what they do best: serving their community.

🌐

Website Management & SEO

Maintaining and updating their WordPress website
Ensuring pages are current, accessible and mobile-friendly
On-page SEO to improve search visibility
Monitoring site performance and fixing issues

📱

Social Media Management

Developing monthly social media strategy
Drafting and publishing Facebook posts
Creating on-brand graphics using Canva
Facebook advertising campaigns

📧

Email Marketing & Newsletters

Drafting monthly community newsletters
Publishing and distributing via Mailchimp
Analysing open rates, clicks and engagement
Growing and managing the subscriber list

📊

Analytics & Reporting

Setting up and managing Google Analytics
Monthly performance reports for the team
Tracking website traffic, social reach and email metrics
Using data to inform content and strategy decisions

🎯

Digital Strategy

Developing quarterly digital marketing strategy
Aligning digital activity to program and event goals
Identifying opportunities to grow reach and engagement
Advising on tools, platforms and best practice

☁️

CRM & Communications

Managing Social Planet CRM
Maintaining contact lists and segmentation
Streamlining community communications
Supporting data integrity and reporting

The Result

A thriving digital presence that serves the community

A fully maintained, up-to-date website that reflects the centre's programs and services
Consistent, engaging social media presence reaching more community members each month
Regular newsletters keeping hundreds of subscribers informed and connected
Clear analytics and reporting giving the team visibility of what's working
A cohesive digital strategy aligned to HLLC's community goals
Improved search visibility through ongoing SEO work

50+

Years of history, now online

Digital channels managed

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Community reach & engagement

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